Build strategic advantage in Lubricants and Specialty Products
Worldclass expertise with African markets experience. Your perfect partner in getting your lubricant brand off to a flying start
Our team of technical and business experts brings you over 25 years of experience with the world’s leading petroleum and energy companies operating in various African markets.Â
We deeply understand the African petroleum business landscape with fast hand experience of local market dynamics. We know what works, where the risks lie and  where the opportunities hide.Â
Our solutions are designed to meet the unique needs of our clients and we work closely with you to implement customized lubricants brand solutions tailored to your specific circumstances and background.
We offer solutions that help you identify and capitalize on lubricant market gaps in a highly competitive market. From developing new markets and delivering brand growth across consumer and commercial sectors for established multinational Oil Marketing Companies (OMC’s) to helping new lubricant startups get off to sustained growth.Â
Our solutions are based on experience and valuable knowledge gained from working with many leading oil marketing companies with track record of succeeding in the highly competitive African lubricants markets. We help you take the guesswork out of your portfolio diversification to new lubricant brands.
Holistic Expertise
Unlike specialized firms focusing on limited technical services, we offer comprehensive solutions integrating proprietary product formulation, seamless manufacturing logistics, robust business development and effective staff development
Proven Impact
Our specialists bring decades of hands-on experience in the African Lubricants & Petroleum Sector, ensuring every strategy we propose is practical, compliant and proven to deliver tangible results
Future Focused
We are committed to fostering cutting-edge innovation, helping clients navigate regulatory changes, adopt sustainable practices and develop the next generation of high performance products and compelling new brands to compete with established multinationals
Our Vision
To be Africa’s foremost petrochemicals technology transfer company offering worldclass cutting edge solutions in product diversification and market development to local partner organizations
Our Mission
Our Mission is to empower manufacturers, distributors and marketers of lubricants and specialty products to achieve peak operational efficiency and sustainable market share growth. We do this by providing data-driven, actionable solutions tailored to the unique complexities of African markets
Contact us today for a free lubricants opportunity assessment
Our experts will schedule a free onsite appointment or an online presentation